Lawrence Gerrans has dedicated his career to the investigation and research of ideas, concepts, inventions and laws which have led to innovations in Medicine, Technology and Finance to improve the Human condition and the fortunes of our society.

 In bringing these ideas to the marketplace, Mr. Gerrans has become expert at educating and translating information and concepts between constituents engaged in the continuum of ideation, industry and commerce. From ideation to commercialization, Mr. Gerrans is skilled in the performative tasks of communication, education, coordination, and collaboration between, Engineers, Scientists, Physicians, Manufacturers, Lawyers, Accountants, and associated operations personnel to achieve results in aide to product development, technology adoption and market execution.

Competitive Intellect

 Mr. Gerrans life and career reflect a competitive intellect uncommon to most. He was a three sport High School Scholar Athlete who earned All-Conference, All-State, and All-American Honors, earned a Congressional Invitation and Recommendation to attend the U.S. Naval Academy, was awarded a Division 1 Collegiate Scholarship, earned Most Valuable and Most Inspirational Player Honors by his peers, graduated the Business College with a 4.0 GPA, was President of the collegiate Student Athlete Council, and played/coached Football in Europe. As a Team Captain and 'Play Caller' on the field, Mr. Gerrans collaborated with his Coaches and his Players to learn plays, read opponents schemes, and call audibles in real time. Skills which have translated to Mr. Gerrans leadership in his professional life.

Orthopedic Implant Consultant

As a Total Joint Replacement Consultant for Depuy Orthopedics, Mr. Gerrans taught Orthopedic Surgeons Total Joint Arthroplasty, Trauma and Sports Medicine surgical techniques and implant systems. This entailed numerous hours in Cadaver Labs, Doctors Offices, Sterile Processing environments, and Operating Rooms teaching Surgeons and Staff how to pre-operatively conduct radiographic assessment for implant selection; how to inter-operatively assemble and use instrumentation systems, how to prepare, measure, cut and balance patient anatomy and how to implant the actual devices. Post-operatively, Mr. Gerrans taught surgeons and analysts how to assess implant performance, and aggregate Patient outcomes data for peer-reviewed publication in Medical Journals.

Sports Medicine and High-Tech

 At Stryker and Smith & Nephew, Mr. Gerrans gained the unique opportunity to lead the introduction of Silicon Valley's ingenuity and inventions in High Technology and translate those innovations into surgical applications and data management systems. Mr. Gerrans is credited as an instrumental force in the creation and commercialization of numerous technologies which advanced Patient Care, Operating Room efficiency, and Hospital and Physician Data and Archiving in historical proportions. Achieving these feats required Mr. Gerrans and his teams to inform and educate leaders and personnel within multiple corporations across multiple sectors. This included technology analysis, product ideation, market analysis, financial planning and analysis, and 'go to market' planning, coordination and execution. 

Investigating Interventional Science and Oncology in search of the Cure  

At Globus Medical, Sorin Group and Sanovas, Mr. Gerrans immersed himself in the study, education and creation of Spinal Implant Systems, Heart Valves, Minimally Invasive Thoracic Oncology, Interventional Cardiology, Robotics and the Interventional Pulmonary Science. These efforts informed Mr. Gerrans of the necessity to advance the miniaturization and sophistication of interventional devices below the 3mm threshold to access, image, measure, diagnose and treat places and spaces in the Human body where mankind has never been able to go. 

During this period, Mr. Gerrans assessed both the domestic U.S. and Global conditions in health care and found that the majority of the world could not afford the advances in minimally invasive surgery and high technology. This transformed Mr. Gerrans thinking about medicine and inspired Mr. Gerrans to invent low cost, highly portable and affordable 'Technologies for the Masses' which could "Cure" patients in a single procedure 'One and Done'!

A.I.M. Dx. Tx. - The Roadmap to Invention

The creation of minimally invasive surgical devices and interventional drug delivery systems introduced substantial ideation from across multiple participants - mostly Surgeons and Engineers. However, the concepts and ideas brought to Mr. Gerrans were often singularly focused and failed to accommodate or incorporate consideration for the procedural technicalities inherent in MIS Surgery. Accordingly, Mr. Gerrans created a logic centric system and method, known as "A.I.M.", to educate surgeons and engineers on how to think about product and technology development for minimally invasive surgical devices, implants, and interventional oncology systems. 

The 'A.I.M.' technique requires innovators to first consider the requirements for how to Access, Image, and Measure the anatomy and pathology which they seek to treat. 

The first requirement, Access, establishes the approach. What is the angle of attack? Where do the incision and portals need to be placed? What are the diameters, lengths, features and functions of the cannula's which need to be used to access the anatomy? What kinds of fluid management system are required - Saline or CO2? What are the pressure and flow rates required?

The second requirement, Image, establishes the parameters for the kind of endoscope which needs to be used to image the anatomy and pathology. What is the diameter, length and distal tip angles of the scope? What are the specific colors of the anatomy and pathology. What are the illumination requirements in that space of the body? Does the Camera need to be enhanced to better image the colors in that spectrum? Does the aperture of the light source need to be modified to better illuminate the space to reduce glare or heat transmission?

The third requirement, Measure, establishes the parameters for assessing the integrity of the tissue and pathology intended to be treated. In simple terms, minimally invasive surgery is analogous to using chop sticks through a straw to operate on a patient. In this process, Surgeons lose the ability to 'feel' the tissue and pathology to assess its integrity. Thus, is it required to create tools to measure tissue density and integrity?

Once A.I.M. parameters are established, the ability to create Diagnostic (Dx) tools and Treatment (Tx) therapies becomes obvious and inventive concepts are well considered and better created. Mr. Gerrans instructional approach to the development of minimally invasive devices and interventional tools has been informative to the collaborative ideation of hundreds of surgeons, scientists and engineers over the last 30 years.  

Advocacy for Social Finance and Equity Crowd Funding

Facing Investment resistance (see 'Disruptor'), Mr. Gerrans initiated advocacy with Congress to expand Securities Laws and Regulations to incentivize Capital Gains Tax Credits for Small Business Investment and to legalize Social Finance and Crowd Funding (see 'Lobbyist') to break Big Pharma and Big Money's control over capital formation and their domination in the selection of who wins and who loses in the world of ideas for how to advance the Human condition. 

Specifically, Mr. Gerrans architected and advocated legislative modification to the Safe Harbor exemptions within SEC Regulation 'D', Rule 506(b) of the 1933 Securities Act to legalize the advertisement and promotion of Private Equity Investment Offerings to verified accredited investors on Main Street. This initiative required considerable education and instruction, by Mr. Gerrans, to multiple constituents over many years. Legislating Law in Congress is an intensive practice which employs considerable skill, intensity and tenacity. 

The advocacy succeeded in creating a new Rule 506(c) which was signed into Law, under the JOBS Act, in 2012. Mr. Gerrans then proceeded to raise over $70 Million for his Companies via these new "Equity Crowd Funding" Rules. This, too, required considerable education, by Mr. Gerrans, to numerous Self-directed IRA Custodians and thousands of prospective investors.

Paying it Forward - Coach Larry

Mr. Gerrans is the product of great mentorship and belief by those who saw and fostered his potentials early in life. Mr. Gerrans is the proud Father of five (5) Children and a proud mentor to their friends. He has enjoyed Coaching their Soccer, Volleyball, and Lacrosse teams, teaching Life Skills and fostering the competitive intellect of our countries next generation of leaders. Lawrence Gerrans has experienced, observed and believes that: 

"There is no better contribution to be made in this Life than in the Life of a Child".